15 How to approach a pricing strategy Jani Menikou and Barbara George from Clover presented to the BCom Honours in Marketing Management students on 8 October 2022. Jani, senior brand manager at Clover, delivered an insightful presentation on how to approach a pricing strategy as part of the students’ strategic campaign for their industry project. The students asked questions about competitor pricing, margins, how to approach pricing if a new product is to be launched, and how to approach pricing for different target audiences. We all concluded that pricing in today’s difficult economic times is complex, and should be well-researched and planned. Elements of brand management Barbara, also a senior brand manager at Clover, presented on the elements of brand management, and explained the steps involved when a campaign is developed for a specific brand. She also explained how a campaign’s success will be measured, and provided students with tools they could use to measure success. Dr Isolde Lubber, senior lecturer in the Department of Marketing Management, said: “We want to extend our gratitude to Jani and Barbara for the time spent in developing wonderful presentations and for their time, especially on a Saturday, to share their expertise and experiences with our students. We appreciate you!” Guest lecturers Bringing industry into the classroom The power of object-oriented programming in C# On 11 October 2022, Mr Vincent Majavu was invited as a guest lecturer to address the first-year Development Software students. Vincent’s lecture focused on the power of object-oriented programming in C#, and highlighted the benefits and importance of applying the theoretical skills in software development while being openminded about the evolving industry. Mr Majavu is a software engineer with 14 years of professional experience in the IT industry, and holds an advanced diploma in software engineering. He has worked on projects of all sizes and DevOps maturity, which is a journey towards a frequent and more reliable release pipeline, automation, and stronger collaboration between development, IT, and business teams. From his experience of working with tech startups, to working on software in the online gambling industry and financial sectors. His passion for well-architectured software and effective collaboration has seen him present at the Durban Agile meet-up group on technical and leadership topics. He is currently a technical lead at Old Mutual, working on distributed cloud systems at scale.
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