College of Business and Economics | Annual Report 2020 48 Purpose driven towards a sustained positive impact on a changing economic, social and political landscape. Prof Lyal White Director (Outgoing) Dr Randall Carolissen Dean (Incoming) Johannesburg Business School overview The mission of the Johannesburg Business School (JBS) is to provide world-class business education in the context of an African operating environment, while fully anticipating and embracing the impact of the Fourth Industrial Revolution. We are a purpose-driven school aiming to make a sustained positive impact on the fast-changing economic, social and political landscape of the African continent. Our unique and reimagined approach to business education provides relevant, practical and real-time applications for small and medium-sized businesses, and aspirant entrepreneurs, who are seeking to take their business’ ambitions to the next level. Innovative thinking and differentiation in a competitive environment are key to the growth of this sector and essential for job creation and the expansion of the economy. It is the JBS’ ambition to develop and foster a complete ecosystem that will harness and foster the energy of entrepreneurship to help deliver these outcomes. The 2020 inaugural mBa Class In keeping with its mission, the Johannesburg Business School in the College of Business and Economics at the University of Johannesburg has adopted a fresh approach to the Master of Business Administration (MBA), in the context of the future of doing business in both South Africa and the African continent at large. Seeking to provide business owners and entrepreneurs with cutting edge tools and insights to grow and scale their businesses, this MBA has a strong practical bias and is taught by local and international faculty who are recognised for their teaching excellence, as well as their extensive contributions in the industry. It is this hands-on real-world orientation towards assisting SME business owners and entrepreneurs that sets the JBS apart from some of the more general management MBA courses offered elsewhere. After a successful recruitment drive in 2019, the school’s inaugural MBA programme was launched on 22 January 2020 and was fully subscribed with some 80 students enrolled for the two-year
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